The trademark was filed by Weetabix Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on December 7, 1998, and received one opposition filed on February 25, 1999 by NUTRITION ET SANTE S.A.S. on Likelihood of confusion. the opponent was represented by Desmazières de Séchelles, Alain and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 25, 1999
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Two renewals of the trademark were recorded, one on August 28, 2006, and the other one on March 10, 2016.
Appointment and Replacement of representative of the trademark registration was recorded on November 16, 2001. Change of name and professional address of the trademark registration was recorded on November 24, 2008. Change of name and professional address of the trademark registration was recorded on April 20, 2009. Appointment and Replacement of representative of the trademark registration was recorded on August 5, 2011. Change of name and professional address of the trademark registration was recorded on September 6, 2011. Creation of rights in rem of the trademark registration was recorded on January 7, 2013. Cancellations of entries of the trademark registration was recorded on November 19, 2015. Appointment and Replacement of representative of the trademark registration was recorded on January 29, 2016. Change of name and professional address of the trademark registration was recorded on May 24, 2019. Appointment and Replacement of representative of the trademark registration was recorded on December 22, 2020. Change of name and professional address of the trademark registration was recorded on October 14, 2021.
The application claimed as seniority of the United Kingdom of Great Britain and Northern Ireland trademark null registered on September 30, 1989 which was accepted by the office.