The trademark IT'S WHAT'S INSIDE THAT COUNTS was filed by ALLIED DOMECQ SPIRITS & WINE LIMITED, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on December 19, 1999, and received one opposition filed on March 16, 2000 by null on Likelihood of confusion. the opponent was represented by DURÁN - CORRETJER, S.L.P.
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
Change of name and professional address of the trademark registration was recorded on December 19, 2000. Appointment and Replacement of representative of the trademark registration was recorded on August 17, 2008. Appointment and Replacement of representative of the trademark registration was recorded on February 1, 2009. Appointment and Replacement of representative of the trademark registration was recorded on December 22, 2009.