The trademark Clever Milk v was filed by Dairy Crest Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on June 25, 2006, and received one opposition filed on September 25, 2006 by REWE-Zentral AG on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by Humborg, Matthias and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 25, 2006
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on September 16, 2007.