The trademark iHEAT was filed by BRITISH AMERICAN TOBACCO (BRANDS) LIMITED, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on July 25, 2018, and received one opposition filed on September 19, 2018 by PHILIP MORRIS PRODUCTS S.A. on Likelihood of confusion. the opponent was represented by HOYNG ROKH MONEGIER ESPAÑA, S.L.U. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 19, 2018
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
The Opposition with reference B 003064681 was refused according to Article 8(1)(b) EUTMR with decision issued on November 10, 2021 by the EUIPO.