The trademark application Passion for parenting was filed by Mamas & Papas (Holdings) Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). Application under examination.
The application was filed in English (German was selected as the second language).
The Refusal with reference B 019071230 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on March 18, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software for creating a virtual community, and transmission of audio, video, images, text, content, and data
Downloadable software for creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, interacting with, embedding, and sharing or otherwise providing electronic media, images, video, audio, audio-visual content, data, and information via the internet and communication networks
Downloadable software used for creating and accessing forums and websites where users can post ratings, commentaries, details, invites, reviews and recommendations on events, locations, services, businesses, activities, places, trips, trails, addresses, coordinates, and areas
Downloadable and recorded content
Downloadable computer programs relating to virtual goods, namely personal hygiene products, hygiene and toilet preparations for babies and children, non-medicated baby care products, skin creams and lotions, washing products, bath preparations, soaps, shampoos, talcum powder, wipes impregnated with cleaning or toilet preparations, window fittings, fasteners, guards, locks, safety fittings for windows and doors, safety gates, eating and feeding implements, knives, forks and spoons, baby monitoring systems, baby alarms, thermometers, cyclists safety helmets and crash helmets, babies' feeding bottles, teats and valves for babies' feeding bottles, feeding bottle receptacles, covers for feeding bottles, babies' dummies, babies' teethers, spoons for dispensing medicine, thermometers for medical purposes, breast pumps, electric warmers/heaters for babies' bottles, babies food warmers/heaters, sterilisers for babies' feeding bottles, lighting apparatus, night lights, cot lights and bed-side lights, uplighters, lamps, lamp bases and lamp shades, prams, pushchairs, car safety seats for babies and children, baby walkers, rain covers for prams, bicycles, tricycles, stationery, paper articles, cardboard articles, printed matter, books, magazines, catalogues, albums, cards, calendars, posters, advertising and promotional material, wrapping and packaging materials, instructional and teaching materials, picture holders, framed pictures, babies bibs, babies nappies, diapers and pants, umbrellas, parasols, bags, travel/shopping bags, baby carriers, nursery furniture, cots, beds, bunk beds, cot beds, carry cots, high chairs, baby changing units, feeding chairs for babies, electric baby cradles, playpens, baby bouncers, baby bouncing chairs, baby rockers, rocking cradles, cribs, Moses baskets, cot bumper pads, mattresses, bedding, baby changing mats, cushions, mirrors, towel rails, storage boxes, chests, toy boxes, fireguards, babies' baths, babies' potties, baskets, combs, sponges, brushes, safety gates for babies and children, furniture protectors, safety fittings and locks for windows and for doors, non-metallic covers for protecting electric sockets and components, protective covers of plastics or rubber, corner protectors, sun canopies of textile material, quilts, blankets, sheets, bed linen, textile fabrics, textile wall hangings, tablecloths, towels, face cloths, curtains and pelmets, articles of clothing, footwear and headgear for babies and children, babywear, maternity wear, carpets, rugs, mats and matting, non-textile wall hanging and wallpaper, toys, games and playthings, toy vehicles, cars, bikes and tricycles, teddy bears, soft and plush toys, crib mobiles for use online or in online virtual worlds
Downloadable digital files authenticated by non-fungible tokens [NFTs]
Safety tokens [encryption devices].
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Office functions
Business administration of retail stores and online retail stores
Business management of retail stores and online retail stores
Presentation of goods on communication media, for retail purposes
Accounting
Organisation, operation and supervision of loyalty and incentive schemes
Production of television and radio advertisements
Provision of business information
Opinion polling
Business information
Business enquiries
Business research
Providing commercial information and advice for consumers in the choice of products and services
Dissemination of advertising matter
Marketing
Marketing research
Marketing studies
Modelling for advertising or sales promotion
Online advertising on a computer network
Organisation of exhibitions for commercial or advertising purposes
Arranging of competitions for advertising purposes
Organisation of trade fairs for commercial or advertising purposes
Public relations
Publication of publicity texts
Publicity
Radio advertising
Telemarketing services
Television advertising
Updating of advertising material
Online advertising and marketing services
Promotional services
Business networking
Placing advertisements and promotional displays in electronic sites accessed via computer networks
Providing market information in relation to consumer products
Providing shopping information
Providing information regarding organising and conducting volunteer programmes and community service projects
Business information services
Provision of business information over the internet
Data management
Retail services in connection with the sale of toiletries, personal hygiene products, hygiene and toilet preparations for babies and children, non-medicated baby care products, skin creams and lotions, washing products, bath preparations, soaps, shampoos, talcum powder, wipes impregnated with cleaning or toilet preparations, window fittings, fasteners, guards, locks, safety fittings for windows and doors, safety gates, eating and feeding implements, knives, forks and spoons, baby monitoring systems, baby alarms, thermometers, cyclists safety helmets and crash helmets, babies' feeding bottles, teats and valves for babies' feeding bottles, feeding bottle receptacles, covers for feeding bottles, babies' dummies, babies' teethers, spoons for dispensing medicine, thermometers for medical purposes, breast pumps, electric warmers/heaters for babies' bottles, babies food warmers/heaters, sterilisers for babies' feeding bottles, lighting apparatus, night lights, cot lights and bed-side lights, uplighters, lamps, lamp bases and lamp shades, prams, pushchairs, car safety seats for babies and children, baby walkers, rain covers for prams, canopies for baby strollers and pushchairs, bicycles, tricycles, stationery, paper articles, cardboard articles, printed matter, books, magazines, catalogues, albums, cards, calendars, posters, advertising and promotional material, wrapping and packaging materials, instructional and teaching materials, picture holders, framed pictures, babies bibs, babies nappies, diapers and pants, umbrellas, parasols, bags, travel/shopping bags, baby carriers, nursery furniture, cots, beds, bunk beds, cot beds, carry cots, high chairs, baby changing units, feeding chairs for babies, electric baby cradles, playpens, baby bouncers, baby bouncing chairs, baby rockers, rocking cradles, cribs, Moses baskets, cot bumper pads, mattresses, bedding, baby changing mats, cushions, mirrors, towel rails, storage boxes, chests, toy boxes, fireguards, babies' baths, babies' potties, baskets, combs, sponges, brushes, safety gates for babies and children, furniture protectors, safety fittings and locks for windows and for doors, non-metallic covers for protecting electric sockets and components, protective covers of plastics or rubber, corner protectors, sun canopies of textile material, quilts, blankets, sheets, bed linen, textile fabrics, textile wall hangings, tablecloths, towels, face cloths, curtains and pelmets, articles of clothing, footwear and headgear for babies and children, babywear, maternity wear, carpets, rugs, mats and matting, non-textile wall hanging and wallpaper, toys, games and playthings, toy vehicles, cars, bikes and tricycles, teddy bears, soft and plush toys, crib mobiles
Retail store services in relation to computer programs relating to virtual goods, namely toiletries, personal hygiene products, hygiene and toilet preparations for babies and children, non-medicated baby care products, skin creams and lotions, washing products, bath preparations, soaps, shampoos, talcum powder, wipes impregnated with cleaning or toilet preparations, window fittings, fasteners, guards, locks, safety fittings for windows and doors, safety gates, eating and feeding implements, knives, forks and spoons, baby monitoring systems, baby alarms, thermometers, cyclists safety helmets and crash helmets, babies' feeding bottles, teats and valves for babies' feeding bottles, feeding bottle receptacles, covers for feeding bottles, babies' dummies, babies' teethers, spoons for dispensing medicine, thermometers for medical purposes, breast pumps, electric warmers/heaters for babies' bottles, babies food warmers/heaters, sterilisers for babies' feeding bottles, lighting apparatus, night lights, cot lights and bed-side lights, uplighters, lamps, lamp bases and lamp shades, prams, pushchairs, car safety seats for babies and children, baby walkers, rain covers for prams, canopies for baby strollers and pushchairs, bicycles, tricycles, stationery, paper articles, cardboard articles, printed matter, books, magazines, catalogues, albums, cards, calendars, posters, advertising and promotional material, wrapping and packaging materials, instructional and teaching materials, picture holders, framed pictures, babies bibs, babies nappies, diapers and pants, umbrellas, parasols, bags, travel/shopping bags, baby carriers, nursery furniture, cots, beds, bunk beds, cot beds, carry cots, high chairs, baby changing units, feeding chairs for babies, electric baby cradles, playpens, baby bouncers, baby bouncing chairs, baby rockers, rocking cradles, cribs, Moses baskets, cot bumper pads, mattresses, bedding, baby changing mats, cushions, mirrors, towel rails, storage boxes, chests, toy boxes, fireguards, babies' baths, babies' potties, baskets, combs, sponges, brushes, safety gates for babies and children, furniture protectors, safety fittings and locks for windows and for doors, non-metallic covers for protecting electric sockets and components, protective covers of plastics or rubber, corner protectors, sun canopies of textile material, quilts, blankets, sheets, bed linen, textile fabrics, textile wall hangings, tablecloths, towels, face cloths, curtains and pelmets, articles of clothing, footwear and headgear for babies and children, babywear, maternity wear, carpets, rugs, mats and matting, non-textile wall hanging and wallpaper, toys, games and playthings, toy vehicles, cars, bikes and tricycles, teddy bears, soft and plush toys, crib mobiles for use online
Online retail store services in relation downloadable computer programs relating to virtual goods, namely toiletries, personal hygiene products, hygiene and toilet preparations for babies and children, non-medicated baby care products, skin creams and lotions, washing products, bath preparations, soaps, shampoos, talcum powder, wipes impregnated with cleaning or toilet preparations, window fittings, fasteners, guards, locks, safety fittings for windows and doors, safety gates, eating and feeding implements, knives, forks and spoons, baby monitoring systems, baby alarms, thermometers, cyclists safety helmets and crash helmets, babies' feeding bottles, teats and valves for babies' feeding bottles, feeding bottle receptacles, covers for feeding bottles, babies' dummies, babies' teethers, spoons for dispensing medicine, thermometers for medical purposes, breast pumps, electric warmers/heaters for babies' bottles, babies food warmers/heaters, sterilisers for babies' feeding bottles, lighting apparatus, night lights, cot lights and bed-side lights, uplighters, lamps, lamp bases and lamp shades, prams, pushchairs, car safety seats for babies and children, baby walkers, rain covers for prams, canopies for baby strollers and pushchairs, bicycles, tricycles, stationery, paper articles, cardboard articles, printed matter, books, magazines, catalogues, albums, cards, calendars, posters, advertising and promotional material, wrapping and packaging materials, instructional and teaching materials, picture holders, framed pictures, babies bibs, babies nappies, diapers and pants, umbrellas, parasols, bags, travel/shopping bags, baby carriers, nursery furniture, cots, beds, bunk beds, cot beds, carry cots, high chairs, baby changing units, feeding chairs for babies, electric baby cradles, playpens, baby bouncers, baby bouncing chairs, baby rockers, rocking cradles, cribs, Moses baskets, cot bumper pads, mattresses, bedding, baby changing mats, cushions, mirrors, towel rails, storage boxes, chests, toy boxes, fireguards, babies' baths, babies' potties, baskets, combs, sponges, brushes, safety gates for babies and children, furniture protectors, safety fittings and locks for windows and for doors, non-metallic covers for protecting electric sockets and components, protective covers of plastics or rubber, corner protectors, sun canopies of textile material, quilts, blankets, sheets, bed linen, textile fabrics, textile wall hangings, tablecloths, towels, face cloths, curtains and pelmets, articles of clothing, footwear and headgear for babies and children, babywear, maternity wear, carpets, rugs, mats and matting, non-textile wall hanging and wallpaper, toys, games and playthings, toy vehicles, cars, bikes and tricycles, teddy bears, soft and plush toys, crib mobiles
Retail services and online retail services in a virtual environment relating to downloadable digital files authenticated by non-fungible tokens [NFTs] and safety tokens [encryption devices]
Marketing via product placement in online games or in virtual environments.
The mark was filed in class 38 with following description of goods:
Podcasting
Transmission of podcasts
Streaming audio and video material on the Internet
Communication by online blogs
Transmission of webcasts
Telecommunication services
Telecommunications via multinational telecommunication networks
Data transmission and reception services via telecommunication means
Electronic exchange of voice, data, and graphics accessible via computer and telecommunication networks
Electronic transmission of information and data
Providing multiple-user access to a global computer information network
Providing on-line forums, interactive bulletin boards and interactive communication services
Providing online bulletin boards for transmission of messages among users in the fields of family, baby and child care, health and lifestyle
Transmission of information, messages, text, data, multimedia content, videos and images by electronic means
Providing online facilities for hosting, sharing, organising and conducting online meetings, gatherings, forums, chatrooms, journals, blogs and interactive discussions
Organising and providing online community forums for users to post, search, watch, share, critique, rate and comment on goods and services
Electronic transmission of data and information
Providing access to online shopping and consultancy portals relating to family, baby and child care, health and lifestyle
Electronic mail services
Workgroup communications services over computer networks
Instant messaging services
Voice Over IP services
Communications by computer terminals
Wireless broadband communication services
Mobile phone communication services
Providing a website that gives computer users the ability to transmit, cache, receive, download, stream, broadcast, display, format, transfer and share content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works
Providing access to a searchable online evaluation database for buyers and sellers
Providing access to an internet website portal focused on family, baby and child care, health and lifestyle
Advice, consultancy and information services for all the aforesaid services.
The mark was filed in class 41 with following description of goods:
Education services
Entertainment services
Publishing of web magazines
Multimedia publishing of magazines, journals and newspapers
Publication of non-downloadable online journals, namely, weblogs (blogs) featuring user-defined content, blogs featuring advertising, marketing and business content, and blogs about virtual reality, augmented reality and/or virtual words
Production, publishing, organisation and/or presentation of advice, stories, audio recordings, podcasts, vodcasts, webcasts, vlogs, videos, still and moving images, photos, texts, messages, comments, reviews, recommendations, ratings, news, information, documents, data, audio-visual content and multi-media content and other audio-visual works, publications, articles, online journals, contests, games, quizzes, user generated content and digital applications
Publishing, reporting, and writing of texts
Publication of printed matter
Publication of printed matter in electronic form on the Internet
Publication of educational teaching materials
Providing online electronic publications, not downloadable
Providing online training seminars
Writing services for blogs
Providing online videos, not downloadable
Creation [writing] of podcasts
Entertainment services, namely, providing online, non-downloadable virtual content featuring toiletries, personal hygiene products, hygiene and toilet preparations for babies and children, non-medicated baby care products, skin creams and lotions, washing products, bath preparations, soaps, shampoos, talcum powder, wipes impregnated with cleaning or toilet preparations, window fittings, fasteners, guards, locks, safety fittings for windows and doors, safety gates, eating and feeding implements, knives, forks and spoons, baby monitoring systems, baby alarms, thermometers, cyclists safety helmets and crash helmets, babies' feeding bottles, teats and valves for babies' feeding bottles, feeding bottle receptacles, covers for feeding bottles, babies' dummies, babies' teethers, spoons for dispensing medicine, thermometers for medical purposes, breast pumps, electric warmers/heaters for babies' bottles, babies food warmers/heaters, sterilisers for babies' feeding bottles, lighting apparatus, night lights, cot lights and bed-side lights, uplighters, lamps, lamp bases and lamp shades, prams, pushchairs, car safety seats for babies and children, baby walkers, rain covers for prams, bicycles, tricycles, stationery, paper articles, cardboard articles, printed matter, books, magazines, catalogues, albums, cards, calendars, posters, advertising and promotional material, wrapping and packaging materials, instructional and teaching materials, picture holders, framed pictures, babies bibs, babies nappies, diapers and pants, umbrellas, parasols, bags, travel/shopping bags, baby carriers, nursery furniture, cots, beds, bunk beds, cot beds, carry cots, high chairs, baby changing units, feeding chairs for babies, electric baby cradles, playpens, baby bouncers, baby bouncing chairs, baby rockers, rocking cradles, cribs, Moses baskets, cot bumper pads, mattresses, bedding, baby changing mats, cushions, mirrors, towel rails, storage boxes, chests, toy boxes, fireguards, babies' baths, babies' potties, baskets, combs, sponges, brushes, safety gates for babies and children, furniture protectors, safety fittings and locks for windows and for doors, non-metallic covers for protecting electric sockets and components, protective covers of plastics or rubber, corner protectors, sun canopies of textile material, quilts, blankets, sheets, bed linen, textile fabrics, textile wall hangings, tablecloths, towels, face cloths, curtains and pelmets, articles of clothing, footwear and headgear for babies and children, babywear, maternity wear, carpets, rugs, mats and matting, non-textile wall hanging and wallpaper, toys, games and playthings, toy vehicles, cars, bikes and tricycles, teddy bears, soft and plush toys, crib mobiles.
The mark was filed in class 42 with following description of goods:
Providing temporary use of non-downloadable software for creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, interacting with, embedding, transmitting, and sharing or otherwise providing electronic media, images, video, audio, audio-visual content, data, and information via the internet and communication networks
Application service provider (ASP) featuring software to enable or facilitate the creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, interacting with, embedding, transmitting, and sharing or otherwise providing electronic media, images, video, audio, audio-visual content, data, and information via the internet and communication networks
Hosting of digital content on the Internet
Hosting of digital content in the form of online journals, diaries and blogs
Provision of search engines for the Internet
Provision of search engines for the Internet focused on family, baby and child care, health and lifestyle
Computer services in the nature of creating customised web pages featuring user defined information, personal profiles, and information
Providing on-line non-downloadable software
Providing on-line non-downloadable software for use in database management, creating and maintaining websites, blogs and forums
Providing on-line non-downloadable software for granting and controlling access to documents and data
Providing online non-downloadable software for tracking, managing, and optimising advertising and promotional campaigns, and calculating return on investment in connection with same
Providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates
Providing online non-downloadable software for optimising website navigation
Providing online non-downloadable software for managing, collecting, monitoring and analysing web, blog and other online site traffic, user preferences and links in real time
Cloud hosting of electronic databases
Application service provider (ASP) featuring software for use in database management
Platform as a service (PAAS) featuring computer software platforms for use in database management
Software as a service (SAAS) services featuring software for use in database management
Computer services, namely, providing database servers of variable capacity to others
Technical support services
Technical support services namely troubleshooting of problems of software
Technical support and consulting services related to all of the foregoing
Software design and development services for others
Design and development of computer hardware and software
Electronic storage of digital media
Electronic storage of digital media namely, data, documents, text, photographs, images, music, graphics, audio, video, and multimedia content
Computer consultation services
Advice, consultancy and information services for all the aforesaid services.