The trademark application SmileWhite was filed by Smile White Holdings Ltd, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). Application under examination.
The application was filed in English (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on July 8, 2025.
The Refusal with reference B 019144520 was Rejected according to Article 7(1)(b) EUTMR with decision issued on July 28, 2025 by the EUIPO.